I had the privilege of being invited as a Resource Person at KIED Kochi for an engaging session with entrepreneurs on the theme “Effective Marketing Strategies and Segmentation.” The session focused on practical approaches to identifying the right customer segments and designing strategies that align with market needs while creating sustainable business growth.
Key discussions revolved around understanding customer behavior, positioning products effectively, and leveraging segmentation as a tool to maximize reach and impact. Real-world examples and case studies were shared to help entrepreneurs connect theory with practice and explore innovative yet cost-effective marketing techniques.
The participants actively engaged in interactive discussions, reflecting their enthusiasm to apply these insights to their entrepreneurial journeys. The feedback received was very encouraging, with many highlighting the value of actionable strategies and the clarity the session offered on connecting with target audiences.
I extend my sincere thanks to KIED Kochi for the opportunity and to all the participating entrepreneurs for their energy and involvement. It was truly inspiring to interact with such a dynamic group focused on building impactful businesses.