SME & MSME Business Consulting

SME & MSME Business Consulting Kerala
Kerala-based since 2017, Aptha Business Solutions supports SMEs and MSMEs with customized marketing strategy, sales process optimization, business process improvement, branding, sales and leadership training, SPS screening, market research and feasibility analysis.
Who we serve
- SMEs and MSMEs across Kerala
- Retail businesses and entrepreneurs
- Sectors we supported includes financial sectors, BPO, renewable energy, retail, constructions & interiors, training institutes and wellness segments.
What’s included
- SME/MSME marketing strategy: Customized plans to help businesses stand out, tailored for Kerala markets.
- Sales process optimization: Streamline sales operations to improve conversion rates and revenue, and reduce daily friction points.
- Business process improvement: Identify bottlenecks and implement solutions for efficiency and scalability, and improve team coordination.
- Branding for SMEs/MSMEs: Build brand identity and online presence to drive growth, ensuring consistency across channels.
- Sales training for SMEs/MSMEs: Tailored programs as per organizational needs, with customized modules and examples.
- Leadership training for SMEs/MSMEs: Development for owners and teams, focusing on decision‑making and communication.
- Market research & feasibility: Studies and customer insights for consumer products, to validate key market opportunities.
- SPS: Screening Process & Systems: Screen current systems, fix gaps, improve accountability and teamwork, and strengthen ownership culture.
Challenges we address
- Standing out in competitive markets.
- Sales operations that need better conversion rates and revenue.
- Operational bottlenecks and process inefficiencies.
- Need for strong branding and online presence.
- Skill gaps in strategies and execution.
Outcomes you can expect
- Enhance brand visibility.
- Accelerate business growth.
- Optimize operational efficiency.

Client Reviews
What Kerala Pharma, Healthcare & MSMEs Say
Feedback from pharmaceutical companies, hospitals, clinics, doctors and SMEs/MSMEs we support with customized consulting, sales and marketing strategies, digital marketing and professional training.
Trustindex verifies that the original source of the review is Google. We recently hosted Mr. Byju Sethumadhavan for a two-day sales skill development training program. His engaging style and practical approach—using case studies and role-playing exercises—made concepts easy to grasp. The training not only boosted our team’s skills and confidence but also provided actionable insights to improve our sales strategies. We highly recommend Mr. Byju for any organization looking to empower their sales force.Posted on Sajith BalanTrustindex verifies that the original source of the review is Google. The training session was outstanding and perfectly tailored to our team's needs. The content was relevant, engaging, and expertly delivered, providing us with actionable insights and practical skills to enhance our performance. The trainer's enthusiasm, knowledge, and willingness to address our questions made the session truly valuable. We appreciate the effort to understand our requirements and design a customized training program. This training has undoubtedly equipped us to achieve our goals and take our skills to the next level. Thank you!Posted on Manoj MeacheriTrustindex verifies that the original source of the review is Google. Thank you so much for the wonderful training program! I truly appreciated the valuable insights particularly Case studies done and the basics of our Product part. Kudos to your fantastic efforts and presentation 🥰Posted on Sanjeev Kumar VTrustindex verifies that the original source of the review is Google. It was indeed a fruitful interaction with Mr Byju on moving ahead..With his vast experience , he shared lot of valuable insights for the enhancement of business..Truly a dedicated & holistic approach towards the client..Best Wishes 🤝Posted on manikandan manikandanTrustindex verifies that the original source of the review is Google. As per feed back from staff who attended the last 8 classes,The classes were excellent and was very much interesting to them,Almost 120 people attended the class and i have taken feedback individually, hope we will continue for the remaining staffs ,as per the schedule,Thanks for the support!Posted on dinesh pallippatmanaTrustindex verifies that the original source of the review is Google. Very good and useful class conducted by Mr Byju on 09.11.2024 to our tele caller's and others.Posted on Surendran P BTrustindex verifies that the original source of the review is Google. We have had a training session to our tele-callers by Mr. Byju Sethumadhavan on 09/11/2024. It was very professionally planned and executed by him, with clear understanding of our needs and objectives. He made it suitable to our people with examples relating to our business. The content was good and he made it very appropriate to us. We are extremely happy to have decided to have this session for our employees who I am sure would have benefited from it and I expect the positive outcomes would come in soon. We would have more sessions with him in coming days and I would recommend small and medium business organisations to try out Mr. Byju Sethumadhavan.Posted on Sajan GanapathyTrustindex verifies that the original source of the review is Google. Hi! 👋 Mr. Byju Sethumadhavan , I wanted to express my sincere appreciation for the exceptional leadership training program you delivered! The content was perfectly tailored to our team's needs. Your expertise created an interactive environment, allowing us to explore new ideas and strategies. I believe it is an opportunity to create next leaders. Thanks and regards. Sivakumar P Director Kiosence Health Care Pvt Ltd.Posted on sivakumar pakiteeriTrustindex verifies that the original source of the review is Google. It was Really interesting and valuable training especially for AM,s RMs.Posted on Robert M Xavier

Why Aptha Business Solutions
- Kerala-based; established in 2017.
- Led by Byju Sethumadhvan with 25 years’ hands-on experience.
- MSME‑empaneled marketing consultant; resource person for the CSR wing of a large Indian Pharma MNC.
- Expert in mentoring entrepreneurs to build confident, capable and respected brands.
FAQ
What is included in SME/MSME business consulting?
Customized marketing strategy, sales process optimization, business process improvement, branding, sales and leadership training, SPS screening, and market research and feasibility.
Are marketing strategies customized for each business?
Yes. We create customized marketing plans to help SMEs and MSMEs stand out in competitive markets.
Can you improve our sales conversions?
Yes. We streamline sales operations through sales process optimization to improve conversion rates and revenue.
Do you help fix operational bottlenecks?
Yes. We identify operational bottlenecks and implement process improvements for efficiency and scalability.
Do you handle branding for SMEs/MSMEs?
Yes. We develop brand identity and online presence to drive business growth.
Do you provide staff and leadership training?
Yes. We deliver customized trainings including sales training and leadership training as per organizational needs.
What is SPS: Screening Process & Systems?
A review of existing systems and processes to identify strengths and weaknesses, address performance gaps and improve accountability and teamwork.
Do you conduct market research and feasibility studies?
Yes. We provide market research, feasibility studies and customer insights for consumer products.
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